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For Aspiring And Professional Artists On The Internets

Seeing Red: The History and Meaning of the Color Red in Art

By in Art And Culture


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the-altamira-caves,-cantabria.-spanish-rock-art.-it-is-the-highest-representation-of-cave-painting-in-spain

The color of danger, scarlet passions, power and prestige — red has commanded the attention of artists for centuries. From the Paleolithic period to the contemporary, this archetypal color has been utilized by artists to access the extremes of human…

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A Blank Canvas: Famous White Paintings and the Artists Who Created Them

By in Art And Culture


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texture-acrylic-painting-white

For an artist, the color white is a blank space. Traditionally, white paint is a mixer, something to add to real pigments to lighten the hue. But is white a neutral or a base color for artists, or is it…

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How to Make a Living as an Artist

By in How To


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artist-sitting-on-the-floor-working-on-a-colorful-canvas-in-a-studio

For many artists, creating work to sell is only one part of an art career. In fact, the most successful artists have tapped into multiple ways of making money from their art and training, so diversification is key! While we…

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Create a Great Artist Web Gallery

By in How To


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A colorful web gallery

Your artist gallery is the most important page on your website. It’s your online portfolio and point of reference for people to buy, commission or view your work. No pressure! So what does the perfect web gallery page look like? Approach…

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How to Photograph Artwork: Camera Settings and Lighting Tips

By in How To


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Professional-quality photos have never been more important for showcasing your artwork to potential buyers or making print reproductions. As artists rely more on online sales, it is vital that their images fully represent the artwork. And even for those who…

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How to Create an Artist’s Successful Facebook Page

By in Art And Culture, How To


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set-up-a-facebook-shop-to-sell-more-art-online

Are you an emerging artist looking to sell more art by gaining visibility online? Or perhaps you’re a full-time professional artist in need of a hassle-free website that gives you a professional online presence. Whatever your situation, a Facebook artist page…

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Design a Memorable Artist Logo for Your Art Brand

By in How To


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picasso-signature

If your home page is the shop window to your art, your artist logo is the shop sign. It reflects your brand and helps identify who you are and what you represent. As an artist, you may sell your work…

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10 Secrets of the Best Artist Websites

By in How To


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The best artist websites feel effortless.  They put art front and center and give voice to the artist.  The sales rep who never sleeps, a great artist website sells your art, communicates with your customers, promotes your exhibits and showcases…

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Great Artists and the Color Yellow in Art Through History

By in Art And Culture


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Van Gogh sunflowers

The color yellow is the black sheep of the primary color family.  While red signifies luxury and passion and blue the beatific and ethereal, yellow denotes illness and malady.  And artists have made maximum use of this meaning throughout history.…

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True blue: a brief history of the color blue in art

By in Art And Culture


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We delve deep into the colour that has captured the imagination of artists for millennia.

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What is Non-representational Art?

By in Art And Culture


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Is your painting abstract or non-representational art? Does it matter?  In the Artworld,  yes, it does matter.  Understanding and being able to explain your work – and that of your peers – is a vital part of being a professional…

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Create a Beautiful Artist Contact Page

By in How To


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Did you know that 90 percent of visitors to your website will leave, never to return? That’s a lot of missed opportunities to sell your art. Enter the artist contact page. An often neglected backwater of an artist’s website, the…

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Why Film Photography is Making a Comeback

By in Art And Culture


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Digital photography is approaching its third decade in the mainstream, but film photography is making a comeback.  So what’s the enduring appeal of this 200-year-old medium, and what can it do for you and your art practice? Like vinyl records,…

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Create an Unforgettable Artist Homepage

By in How To


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An artist homepage is your shop window. Just like an eye-catching display that turns window shoppers into buyers, your homepage should make the casual browser stop and think “WOW!” But designing a stunning homepage can be intimidating. You’re an artist,…

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Artist Residencies: How to Find and Win Them

By in How To


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Young female artist painting with charcoal on paper

Artist residencies are one of the key steps towards becoming a professional artist. And yes, an artist residency is prestigious and will burnish your all-important artist CV. But they are also a chance to develop your art practice, build your…

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