By Carol Burns in How To
Celebrating its first century, acrylic paint has found its way on to more and more artists’ palettes. So how does this relative newcomer compare to oil paint—and which one should you use? Anyone who has ever decorated a room will…
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By Carol Burns in Artwork, How To
More than 140 billion reels play across Instagram and Facebook each day—so how can artists capture some of that audience? As visual people, artists should be able to create reels with relative ease. They encourage creativity and originality—the same things we…
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By Carol Burns in How To
Having a well-crafted artist blog on your website is how visitors get to know you. If your blog ranks well in search results, it’s often how potential buyers find you in the first place. The first step to creating an…
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By Carol Burns in Art And Culture, Artwork, Opportunities
Prints are the fastest-growing segment of the art market—and selling digital downloads allows buyers to purchase your work and print it themselves. Whether it’s art classes or selling greeting cards, successful artists know they need to exploit all the ways…
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By Carol Burns in Art And Culture, How To
For many artists, using social media to advertise their artwork is already a significant part of their routine. But starting up artist social media accounts can be confusing and daunting, especially when working with more than a dozen social media…
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By Carol Burns in How To
The most successful artists set up multiple ways of making money from their art and training. One of the most popular ways for artists and makers to boost their income is to share their skills and talents through art classes and…
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By Carol Burns in Art And Culture, Artwork, How To
The color black does not reflect light. In fact, the color absorbs light, along with our dreams, our fears, our terrors and nightmares. For artists, black paintings often represents our deepest, darkest thoughts and secrets. Perhaps this vulnerability makes it…
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By Carol Burns in How To
If your home page is the shop window to your art, your artist logo is the shop sign. It reflects your brand and helps identify who you are and what you represent. As an artist, you may sell your work…
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By Carol Burns in How To
Did you know that 90 percent of visitors to your website will leave, never to return? That’s a lot of missed opportunities to sell your art. Enter the artist contact page. An often neglected backwater of an artist’s website, the…
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By Carol Burns in Art And Culture
Digital photography is approaching its third decade in the mainstream, but film photography is making a comeback. So what’s the enduring appeal of this 200-year-old medium, and what can it do for you and your art practice? Like vinyl records,…
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