A couple of months ago we talked about how to ensure your artist brand is well defined, and how to find your marketing niche. Here we’re going to continue that ethos, and discuss how you can build on your professional…
Yes, branding is a bit of an icky word, but bear with us. When we talk about branding for artists, we’re not necessarily talking about logos or advertising (although these can come into it). We’re talking about the way you present…
Here on the ArtWeb blog, we’ve talked a lot about how to get your website out there and generating more traffic – social media and online networking, newsletter mail-outs, postcards and business cards, holding exhibitions, networking face to face… Whatever…
During the upcoming weeks, we’ll be talking to artists on ArtWeb.com who are actively and successfully promoting and selling their work. They’ll be sharing their inside tips on marketing, giving you first-hand knowledge and advice on how to get your…
(Image by mkhmarketing under the Creative Commons license: mkhmarketing.wordpress.com) Marketing is an important skill for any artist or creative freelancer. Whatever your field, you need to make sure you’re reaching your potential clients and customers and letting the world know your…
Hello and welcome to the second instalment of our Pinterest for Artists blog series! In Part 1 we looked at setting up your account and getting it right from the start. Now we’re going to focus on how to implement…
“They always say time changes things, but you actually have to change them yourself.” Andy Warhol It’s that time of year, when the Christmas and New Year excitement is over, and the January blues are threatening to come round for tea……
A while back we talked about different funding options for artists as part of our Art and Money blog series. One of the options we mentioned was ‘crowdfunding’. You might be familiar with this term, as it has become a very popular…
Welcome to the final part in our Exhibiting your Art blog series, in which we’ll be looking at how to market and promote your exhibition. Whether you are organising an independent show, working with a commercial gallery, or participating…
We wrote an article a while back explaining the benefits of keeping an artist blog. We thought we’d recap on a few of those tips, as well as providing some up-to-date advice! Set yourself a blogging schedule This is really…
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