The color black does not reflect light. In fact, the color absorbs light, along with our dreams, our fears, our terrors and nightmares. For artists, black paintings often represents our deepest, darkest thoughts and secrets. Perhaps this vulnerability makes it
The color of danger, scarlet passions, power and prestige — red has commanded the attention of artists for centuries. From the Paleolithic period to the contemporary, this archetypal color has been utilized by artists to access the extremes of human
For an artist, the color white is a blank space. Traditionally, white paint is a mixer, something to add to real pigments to lighten the hue. But is white a neutral or a base color for artists, or is it
For many artists, creating work to sell is only one part of an art career. In fact, the most successful artists have tapped into multiple ways of making money from their art and training, so diversification is key! While we
Your artist gallery is the most important page on your website. It’s your online portfolio and point of reference for people to buy, commission or view your work. No pressure! So what does the perfect web gallery page look like? Approach
Professional-quality photos have never been more important for showcasing your artwork to potential buyers or making print reproductions. As artists rely more on online sales, it is vital that their images fully represent the artwork. And even for those who
If your home page is the shop window to your art, your artist logo is the shop sign. It reflects your brand and helps identify who you are and what you represent. As an artist, you may sell your work
The color yellow is the black sheep of the primary color family. While red signifies luxury and passion and blue the beatific and ethereal, yellow denotes illness and malady. And artists have made maximum use of this meaning throughout history.
We delve deep into the colour that has captured the imagination of artists for millennia.
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Is your painting abstract or non-representational art? Does it matter? In the Artworld, yes, it does matter. Understanding and being able to explain your work – and that of your peers – is a vital part of being a professional
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