By Carol Burns in How To
Did you know that 90 percent of visitors to your website will leave, never to return? That’s a lot of missed opportunities to sell your art. Enter the artist contact page. An often neglected backwater of an artist’s website, the…
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By Carol Burns in How To
An artist homepage is your shop window. Just like an eye-catching display that turns window shoppers into buyers, your homepage should make the casual browser stop and think “WOW!” But designing a stunning homepage can be intimidating. You’re an artist,…
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By Carol Burns in How To
Artist residencies are one of the key steps towards becoming a professional artist. And yes, an artist residency is prestigious and will burnish your all-important artist CV. But they are also a chance to develop your art practice, build your…
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By Carol Burns in How To
Photographing sculpture can be tricky. On the one hand, you know that stunning photos of your sculpture, ceramics or other three-dimension art is key to a successful art business. Whether you want to sell your art on your website, via…
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By Carol Burns in How To
It’s a fascinating question for new and experienced oil painters: What are the best surfaces for oil painting? Or, to use the famous painters’ parlance, what “support” should you paint on when you work with oils? While the default answer…
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By Carol Burns in How To
The About Me page of an artist website manages to compress in one diabolical location many of an artist’s least favorite tasks: writing, boasting and web design. Creating the perfect artist website can feel like an impossible task. Whether you…
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By Carol Burns in How To
Who hasn’t succumbed to an impulse buy based on stunning photos of jewelry online? As an up-and-coming jewelry designer, you know that photographing your jewelry is the key to booming sales. Whether you want to sell on your website, via…
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By Carol Burns in How To
You may be intimately acquainted with your face. But that doesn’t mean you know how to do a self portrait. In fact, mastering the art of self-portraiture can be a lifetime’s work in itself. Self-portraits offer an intriguing paradox. Most…
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By Carol Burns in How To
With the right title, you entice and enthrall your viewers, even before they’ve had time to process the work. Ideally, a title should gesture to the theme, inspiration, or concept featured within the work, without giving it away completely.
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By Stephanie Gavan in How To
Selling art at artisan markets can be a great way to increase sales and visibility without the commitment of a brick-and-mortar store.
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