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How To

Learn how to up your game as an artist with our helpful artwork tutorials, tips and techniques covering art business, art practice and online art marketing.

Create a Great Artist Web Gallery

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A colorful web gallery

Your artist gallery is the most important page on your website. It’s your online portfolio and point of reference for people to buy, commission or view your work. No pressure! So what does the perfect web gallery page look like? Approach…

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How to Photograph Artwork: Camera Settings and Lighting Tips

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female-artist-recording-her-video-tutorial-about-art-painting.-freelance-woman-sharing-online-her-job

Professional-quality photos have never been more important for showcasing your artwork to potential buyers or making print reproductions. As artists rely more on online sales, it is vital that their images fully represent the artwork. And even for those who…

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How to Create an Artist’s Successful Facebook Page

By in Art And Culture, How To


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set-up-a-facebook-shop-to-sell-more-art-online

Are you an emerging artist looking to sell more art by gaining visibility online? Or perhaps you’re a full-time professional artist in need of a hassle-free website that gives you a professional online presence. Whatever your situation, a Facebook artist page…

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Design a Memorable Artist Logo for Your Art Brand

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picasso-signature

If your home page is the shop window to your art, your artist logo is the shop sign. It reflects your brand and helps identify who you are and what you represent. As an artist, you may sell your work…

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10 Secrets of the Best Artist Websites

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The best artist websites feel effortless.  They put art front and center and give voice to the artist.  The sales rep who never sleeps, a great artist website sells your art, communicates with your customers, promotes your exhibits and showcases…

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Create a Beautiful Artist Contact Page

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Did you know that 90 percent of visitors to your website will leave, never to return? That’s a lot of missed opportunities to sell your art. Enter the artist contact page. An often neglected backwater of an artist’s website, the…

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Create an Unforgettable Artist Homepage

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An artist homepage is your shop window. Just like an eye-catching display that turns window shoppers into buyers, your homepage should make the casual browser stop and think “WOW!” But designing a stunning homepage can be intimidating. You’re an artist,…

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Artist Residencies: How to Find and Win Them

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Young female artist painting with charcoal on paper

Artist residencies are one of the key steps towards becoming a professional artist. And yes, an artist residency is prestigious and will burnish your all-important artist CV. But they are also a chance to develop your art practice, build your…

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DIY Guide to Photographing Sculpture on a Budget

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sculptor with artist homepage featuring photographs of sculpture

Photographing sculpture can be tricky. On the one hand, you know that stunning photos of your sculpture, ceramics or other three-dimension art is key to a successful art business. Whether you want to sell your art on your website, via…

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What are the Best Surfaces for Oil Painting?

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Cropped-shot-of-a-tin-full-of-paintbrushes-in-an-empty-art-studio

It’s a fascinating question for new and experienced oil painters: What are the best surfaces for oil painting? Or, to use the famous painters’ parlance, what “support” should you paint on when you work with oils? While the default answer…

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