How to create a successful facebook artist page

How to create a Facebook page

Many of you may have a personal account on facebook but would benefit from knowing how to create a facebook artist page that will help promote your work.

Here is the twelve step process that will help you create a useful Facebook page. A Facebook page does not replace your own website, but rather SUPPORTS your work and helps to build your profile.

Facebook artist page

1. Understanding the purpose – the right mindset

Remember that your art does not speak for itself and it will never be able to. The best person to help build the profile of your art is you. Think about promotion activities as an extension of your art — not separate from it.
Writing about your art, displaying photographs of your work and communicating with your audience are all great opportunities that shouldn’t be wasted. Good language skills put you in control as your art’s ‘brand leader’. Take time to think about what is important in terms of presenting yourself an artist and to get the words and images right.
When you do this, there will be little room for being misunderstood. You can influence the way your artwork is perceived and experienced.

2. Create your Facebook page under your professional title.

Create an artist's Facebook page
A Facebook Page, sometimes referred to as a Fan Page, is a single page separate from your personal account that people create for many different purposes outside personal sharing. Think of it as a one-page meeting place, with information, links, a message forum box, RSS and anything else you want.
The way people will get to interact with your page is by ‘liking’ it or finding it. Once someone has ‘liked’ your page they will receive your status updates and will be able to view your photo albums, just like a regular Facebook account page.

Take action: Go here to create your facebook page: http://www.facebook.com/pages/create.php

3. Choose a unique page image

This is one of the most crucial components of a fan page. It’s a simple component yet this image is of the utmost importance. Your image can either be of the most striking examples of your work to date or great high resolution photo of you at work. This photograph has the opportunity to leave a lasting impression, so make it good!
Have a look at some of the examples of ArtWeb members that we think really fit the bill: (Sorry, in this edition they all happen to be attactive females!)

4. Make a gallery of your images

Helen Masacz Facebook Page

Helen Masacz Facebook Page

A major advantage of Facebook is the ability to share images. Ask yourself: how is your work divided up? Do you have different collections? Would you like to show a tour of your studio or represent your artistic influences?

Use the ArtWeb Facebook gallery app to create a professional artist’s gallery of your work – it even syncs automatically with your website.

We recommend always maintaining a strong image of yourself in your ‘profile’ picture and change it only once every couple of months (if at all).

5. Write a good bio and include relevant data for the ‘info’ section

Edit Facebook Page Info
As previously mentioned, visitors will definitely appreciate your art without the addition of words, but the right words can make critical connections between you and your audience. A well-written statement and biography is the backbone for any promotional effort you make, and a good statement takes time to incubate. Include:

  • Education (if you deem it relevant)
  • Current location
  • Prizes you may have won
  • Exhibitions you are involved in
  • Main web address
  • and anything else that you believe may be of interest for both you and your audience.

Take action: Add this information to the ‘info’ tab of your facebook page – click on the ‘info’ tab, then press edit information.

6. Interact with your fans

Wall settings
Always allow people to comment on your wall. That means every time someone comments on your new status, a photo, a video, a discussion thread, or anything else, you need to comment on it. You need to be talking to fellow artists and fans alike. They’ll ask you questions that you can reply to and you can ask questions as well. Ask for their feedback on your work in a natural way. This will ensure that fans keep coming back if you interact from your spectacular brand!

Take Action: To allow people to post on your wall, click the ‘edit page’ link (under your profile pic) then click ‘Wall Settings’ then check the ‘People who like this Page can write or post content on the Wall’ box.

7. Landing page

The new facebook time line doesn’t allow this anymore, however you can at least set which of your page tabs/apps appears in the “top 4″ at the top of your page.

You can control which page people land on first and so you might like to ‘control’ their experience by making sure that new people arrive somewhere interesting like an album of your artwork. If you ideally want and get good feedback from your fans, then the wall is good too.

8. Import your Twitter feed into your Facebook page

We hope you’ve already started your twitter account. If not, join today, it takes literally five minutes. (Don’t forget to go straight to TheArtistsWeb and ‘follow’ us too!) By importing your twitter feed into your facebook page you will have a continual flow of updated information, even if you are only ‘tweeting’. It also gives Facebook fans an even more detailed look at the content you share.

You can do this using the ‘selective Twitter’ Facebook application (currently the official Twitter Tacebook application only works with personal accounts).

Take Action: Go to http://www.facebook.com/selectivetwitter and click on ‘Add to my page’, then configure with your Twitter username.

9. Publish useful, relevant content

Just like in other areas of social media (blogs, Twitter, etc) you can easily provide interesting content to your readers. Your Facebook page will be no different. Unlike a personal Facebook page, you should use your facebook fan page to regularly reference content you think will be relevant to artists and buyers. Because you have taken the time to do this, your fans will keep returning to your page. A Facebook Page will give you a weekly update of how many visits you have had within that week, and ‘repeat visitors’ is one of the most effective measurements of the success of your communication!

So how do you find interesting content?

Start with your favourite blogs, websites, video clips, and other forms of content aggregators like Delicious.com and Digg.com. If you are outside of the new media industry, you’ll have to use traditional sources like Google News, Google Blogsearch, and the mainstream media.

You can also repost content from other users! Just like a retweet in Twitter, re-pasting other people’s content is complimentary to that person and will result in more exposure to what you want to present later.

10. Use widgets to get more fans

A widget is a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship (e.g. a webpage, blog, or profile on a social media site). Widgets are fun, engaging, and useful applications that allow users to turn personal content into dynamic web apps that can be shared on just about any website.

End users primarily use widgets to enhance their personal web experiences, or the web experiences of visitors to their personal sites.

The use of widgets has proven increasingly popular allowing users of social media are able to add stand-alone applications to blogs, profiles and community pages.

You can put widgets on your website, other webpages you have to encourage people to become fans:

e.g. http://developers.facebook.com/docs/reference/plugins/like-box

The bottom line is communicating about your art will help YOU learn more about it and thus how to share it effectively with others. Understand that defining your art gives you control and confidence. A great Facebook Page created especially for your career is definitely a step in the right direction.
Remember, until you know and understand the soul of your art, you can’t explain it adequately to others.

Visit the ArtWeb Fan Page: http://www.facebook.com/pages/ArtWebcom/278685876393
And follow us on Twitter: www.twitter.com/TheArtistsWeb

11. Monitor your progress

Facebook makes available detailed information about the visitors to your Facebook page – use this information! Click on the ‘view all’ button under the ‘insights’ box on the left column. Here you can see historic data as to when people commented, liked, or removed your Facebook page. Pay particular attention to when there is any significant change – maybe you are posting too much and people hide you from their newsfeed, maybe you just asked a particular engaging question and this attracted a lot of opinions.

Facebook even gives you a quality rating – this is key, the better your rating the more your page’s activity will be visible across everyone’s newsfeed, so it’s really essential you work to keep that high. Use the insights section to get a reliable picture of what works and what doesn’t.

The ArtWeb Facebook gallery app give you quick access to visit stats too.

12. Be patient

Building up to a popular facebook page can take time, you’ll probably get a chunk of friends and contacts supporting you at first and then progress may not continue with exponential growth. You might be tempted to keep repeat inviting people (that’s the ‘Suggest to friends’ link), but be very cautious about doing this more than a couple of times, it’s better not to be seen as ‘spamming people’.
You might also be tempted to ‘Promote with an advert’, as Facebook often encourages you to. Rather be patient at first and watch to see what organic growth your new page will muster, once you’re been up and running for a month or so then you have a better picture as to how things may continue to grow.

And finally, be sure to follow us on facebook – we’ll be continuing with more detailed articles and tips: http://www.facebook.com/pages/ArtWebcom/278685876393.

18 comments for “How to create a successful facebook artist page

  1. Bobbie
    July 27, 2010 at 9:59 pm

    love art web xx

  2. August 2, 2010 at 8:44 am

    Who are those artists on number 3? Yep, it’s true. A good pic does wonders on increasing a visitor’s interest on your fb page. Their art works are all unique and breath-taking!

  3. August 12, 2010 at 4:30 pm

    I like your idea but will not be able to set it up myself. Can ‘The Artist Web’ do it for me!

  4. August 12, 2010 at 4:33 pm

    Sorry Rex, unfortunately we can’t set up a facebook page for you!

  5. August 24, 2010 at 1:33 pm

    Great idea for building up a fan base.
    Thanks

  6. October 3, 2010 at 6:10 am

    Following on from point 12, I think it’s important not to overdo the amount of communication you send out, be cafeful about interacting with people too much especially those who are outside you own group of friends.

  7. October 4, 2010 at 7:31 am

    Thanks for the tips. I’m going to use your tips especially on ways to build fan base for my photography page. I need to do some tweaks to it to set it over the top. Thanks!

  8. January 24, 2011 at 8:55 am

    Thanks for you help and point of view paint for my own enjoyment

  9. January 24, 2011 at 9:05 am

    Today paint for own enjoyment to improve my next picture is my goal
    and on display for artist remarks

  10. Fc
    January 31, 2011 at 4:40 am

    Question….how can I create an artist facebook page and not a personal profile. .?

  11. Faiz
    February 15, 2011 at 7:31 am

    Art web!! I am an artist cum photographer, and would like to sell mt work.
    From your site what should i choose 1-website +sell or 2-sell
    plz guide me.

  12. February 25, 2011 at 2:28 am

    Please see facebook for instructions on creating a fan page.

    http://www.facebook.com/pages/create.php?campaign_id=372931622610&placement=pghm&extra_1=0

  13. April 1, 2011 at 2:46 pm

    Great article on helping artists navigate the minefield that is Facebook!!

  14. Jon
    February 24, 2012 at 1:15 am

    Thank you for your tips.

  15. Ife
    July 25, 2012 at 12:17 pm

    Upload *PICTURES*

    Sometimes I visit artist pages and its full of links & statement but very few photographs…

    Check out my page at http://www.facebook.com/art.african

    http://www.facebook.com/birosketch

  16. Kat
    September 13, 2012 at 7:26 am

    im wanting to start a page/account i don’t want to have normal name so Facebook won’t allow it but i also don’t want a fan page because i want to be able to use it like my normal Facebook and add friends… I have this business on my personal Facebook how are they able to have there name on a normal Facebook account? http://www.facebook.com/keytothecoast

  17. February 7, 2013 at 7:58 am

    how do I post a paypal button on my artist page to sell work,prints…etc

  18. June 15, 2014 at 12:35 pm

    I want to sell my painting from this website but can’t…can you help me?

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