In today’s online age, having the right marketing tools is as important for an artist as having a good canvas to paint on. Social media is the fastest way to share information to a network of people, so whether you’re a graphic designer, painter or ceramic artist, the key to successfully getting your artwork recognised lies in the hands of a good social media presence. Even Picasso would need to have his Instagram in shape if he wanted to get noticed in 2020.
There are several ways in which social media can help to boost your profile, but the first and foremost step is to create an account which uses a relevant username that you can use across all the main outlets.
Be as visually striking as possible
Social media is very much a visual platform, so the more appealing you make your profile look, the more attention you will attract. It’s important to focus on visual details when posting artwork, and elements such clarity, lighting and definition can be the difference between someone exploring your work further or scrolling past onto something else.
In addition to the basics, something as simple as following a colour scheme can help to make your feed look more curated. If you always take images in the same area, don’t ruin that pattern by suddenly using a new space as it might not fit with the flow.
If a user is browsing your social media, they should be able to get an essence of what you do and what you specialise in a quick glance purely by looking at your profile.
Know your audience and use your voice
Knowing your audience is key when using social media so you can create posts that they can engage with. Instagram and Pinterest are the two most important visual social platforms. However, it’s also worth investing your time in Twitter as you can use words and imagery. Your platform is representative of your background and personality, so use it to upload artwork whilst incorporating causes that you are passionate about.
Platforms like TikTok usually attract a younger audience so think about how to use your artwork in a way that suits the content of that platform. If you think you can create something video-based, then go ahead.
Be professional online
In order to get your artwork recognised, you need to be recognised as an artist. Make sure your profiles have a professional username, followed by a short biography of who you are and what you do. There should also be easy-to-find contact details such as an email address and even phone number for people to get in touch.
Set yourself a clear outline of how you want your artwork to come across, and follow this structure to make your social media come across as professional. If you’re using one account for yourself and your artwork, don’t blur the lines between your personal life and professional life. Think twice before posting a random selfie or snap of you on holiday. Ask yourself if it aligns with your work as an artist.
Engage with other artists
The more you engage with others on social media, the more attention you will receive. Put some time aside to follow other artists who inspire you, and show your support by liking and tagging posts if you like what they produce. Remember to use relevant hashtags throughout this process so that people searching for similar areas can find your posts. Soon enough, you’ll be connected with a whole online community of artists who will help to boost, share and like your work.
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