Dan Fone, Post 1 – Introduction

By in Art And Culture


Hello. My name’s Dan Fone and I have a photography site here on The Artists Web. I’m going to be writing a few articles exploring ways of selling my work, both through my site and elsewhere.

I have another website called Hammerhead Rabbits that I use to air different experiments. It also houses the blog I write for the MA I’m currently doing in Digital Arts. My site on The Artists Web is intended as more of a commercial outlet. I want to use it specifically to press forward with my photography. I’ve loved taking photographs for a long time and would like to develop that by using them to supplement my other income. You might ask why I don’t do this on my other site. This is where the wider infrastructure of The Artists Web comes in. How can it help me in ways my individual website can’t?

Dan Fone Photography - The Flat Sea
Dan Fone - The Flat Sea

On the way I’ll build up a good list of the basic things that will raise our profile online and look to start getting consistent sales in the process. In short, I’ll be researching how to get the most out of the internet as an artist. I might be slow in getting started. At the moment I’m not too much better informed than anyone else.

I’m also planning on investigating a few other things on the side, which will feed into my wider project. I’ve got developing obsessions arising from my MA, mainly connected to the way the art scene will be affected by the internet; because of that I’ll be looking at how people sold work ten years ago in order to gauge the differences and the way we can take advantage of any changes in the industry.

I don’t want to offer bullet pointed advice here. You can already find that elsewhere on The Artists Web and at sites like the very comprehensive emptyeasel.com. I’ll be writing about the personal end of trying to get all of these different things working and possibly ranting my frustrations out here as well.

Dan Fone - Hillside 1
Dan Fone - Hillside 1

The first thing I ask myself is, what are the obstacles I face stopping me from selling my work? In my case, I think I’m my own worst enemy. I tend to be very timid regarding things I’ve done. I’m not saying this to beat myself up. I get the impression a lot of freelancers and artists have exactly the same problem. I think I’m going to have to keep an eye on this tendency. The only way I can see of addressing it it is that for every time I get shy about my photography, I must do something to overcome it. And pointedly. Does anyone here have similar problems? How have you dealt with it? Or are you reading this thinking you need to do something about it yourself? Whatever your viewpoint, I’d love to hear about it.

PS – if anyone has something they’d like to see looked at in more depth, do leave a comment below.

About The Author


I have a Masters in Digital Arts I’ve cycled (very slowly) through the Alps. It would have been a lot easier without the 20kg of luggage. Maybe next time I’ll just take my toothbrush and a pair of pants. I’m hard of hearing and wear two hearing aids. It’s not really that big a deal though. I listen to a lot of music. Most of it is either drones, bleeps or sounds like things being kicked down a spiral staircase. Did I mention I’m hard of hearing? I love both high and low culture. I’m generally not that bothered about the three for two table in Waterstones though. I think the journalists are right when they say Middlemarch is the greatest novel written in English.

6 comments for “Dan Fone, Post 1 – Introduction


April 29, 2009 at 2:38 pm

In a way it is comforting to know that another artist has inhibitions about offering their work to the public. This is the first year I have offered my art for sale and I find myself relating the sale (or no sale) of an item to if I have any talent. I have always enjoyed the artistic process of creating something, so I constantly remind myself that I have already enjoyed the fruits of my labor just through the process of creating rather than the end result being sold. It is a constant battle to maintain this ideal but I will fight the good fight!

Helen Nock

April 29, 2009 at 7:39 pm

Hi Dan, firstly I love your work but I guess being shy about our work is common. I know I am and always feel like trying to sell myself, a big part of selling the work, equates to taking my clothes off in public! I certainly don’t make anywhere enough of potential web selling or marketing . Frankly, I prefer to create and let others do it. However I feel it is vital for our future survival to get to grips with it. Thanks so much for posting this and look forward to more.


jack purvis

April 30, 2009 at 7:30 pm

I have sold a number of paintings locally, through, in the main running my own exhibitions. I have sold nothing through the web. I think I know the reason. Many artists repeat the same formula over and over again and afficienardos recognise them and purchase. I have tried this and failed. I never know what I want to paint next. My fault. But I believe that consistency of content and standard will always be successful.
I wish you well.

Dan Fone

May 3, 2009 at 7:05 pm


Dan here again. Thanks to those who’ve commented.
I think being shy is very common. You really can be making yourself quite vulnerable when you throw something out there. I guess it’s good for all of us to know we’re not the only ones. The main thing we have to remember is that we’re not going to sell anything if we sit in the box created by our shyness. We’ll never do any of the exciting stuff. Funnily enough, I feel pretty shy just writing this blog.

Tammy, yes, absolutely. The brilliant thing about making artwork is totally in the making of it. I think I need to do some thinking about what place letting go of the work has in that process though. This might well be fodder for another post down the line. Hmmm.
Also, Helen, many thanks for your kind compliment.



May 8, 2009 at 12:40 am

There has been a complete paradigm shift. Artists used to hope for Gallery placement and Galleries looked to the web to drive traffic and promote sales in the gallery. Now the galleries are really like show rooms that are driving sales to the web. The reality is now very few collectors/consumers are “experiencing” art via the web. They still have their “art experience” in a gallery setting, maybe an art fair, or perhaps in the home of a friend but now the savvy consumer looks to the web to acquire their art at the best price.

Dan Fone

May 9, 2009 at 5:12 pm

I think you’re right. It’s going to be interesting to see how that pans out over the next few years. Will it influence the way art itself is made? How will the galleries respond?

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