By Carol Burns in Art And Culture, Artwork, How To
The color black does not reflect light. In fact, the color absorbs light, along with our dreams, our fears, our terrors and nightmares. For artists, black paintings often represents our deepest, darkest thoughts and secrets. Perhaps this vulnerability makes it…
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By Carol Burns in Art And Culture
The color of danger, scarlet passions, power and prestige — red has commanded the attention of artists for centuries. From the Paleolithic period to the contemporary, this archetypal color has been utilized by artists to access the extremes of human…
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By Carol Burns in Art And Culture
For an artist, the color white is a blank space. Traditionally, white paint is a mixer, something to add to real pigments to lighten the hue. But is white a neutral or a base color for artists, or is it…
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By Carol Burns in How To
For many artists, creating work to sell is only one part of an art career. In fact, the most successful artists have tapped into multiple ways of making money from their art and training, so diversification is key! While we…
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By Carol Burns in How To
Your artist gallery is the most important page on your website. It’s your online portfolio and point of reference for people to buy, commission or view your work. No pressure! So what does the perfect web gallery page look like? Approach…
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By Carol Burns in How To
Professional-quality photos have never been more important for showcasing your artwork to potential buyers or making print reproductions. As artists rely more on online sales, it is vital that their images fully represent the artwork. And even for those who…
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By Sarah Gonzales in Art And Culture, How To
Are you an emerging artist looking to sell more art by gaining visibility online? Or perhaps you’re a full-time professional artist in need of a hassle-free website that gives you a professional online presence. Whatever your situation, a Facebook artist page…
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By Carol Burns in How To
If your home page is the shop window to your art, your artist logo is the shop sign. It reflects your brand and helps identify who you are and what you represent. As an artist, you may sell your work…
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By Sarah Gonzales in How To
The best artist websites feel effortless. They put art front and center and give voice to the artist. The sales rep who never sleeps, a great artist website sells your art, communicates with your customers, promotes your exhibits and showcases…
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By Carol Burns in Art And Culture
The color yellow is the black sheep of the primary color family. While red signifies luxury and passion and blue the beatific and ethereal, yellow denotes illness and malady. And artists have made maximum use of this meaning throughout history.…
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By Carol Burns in Art And Culture
We delve deep into the colour that has captured the imagination of artists for millennia.
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By Carol Burns in Art And Culture
Is your painting abstract or non-representational art? Does it matter? In the Artworld, yes, it does matter. Understanding and being able to explain your work – and that of your peers – is a vital part of being a professional…
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By Carol Burns in How To
Did you know that 90 percent of visitors to your website will leave, never to return? That’s a lot of missed opportunities to sell your art. Enter the artist contact page. An often neglected backwater of an artist’s website, the…
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By Carol Burns in Art And Culture
Digital photography is approaching its third decade in the mainstream, but film photography is making a comeback. So what’s the enduring appeal of this 200-year-old medium, and what can it do for you and your art practice? Like vinyl records,…
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By Carol Burns in How To
An artist homepage is your shop window. Just like an eye-catching display that turns window shoppers into buyers, your homepage should make the casual browser stop and think “WOW!” But designing a stunning homepage can be intimidating. You’re an artist,…
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