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Tag Archive for marketing

Should you reproduce your original artworks as prints?

By in Art And Culture


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reproduce original artworks as prints image in a white frame

Having multiple income streams is key to building a successful art business, but is reproducing original artworks as prints right for you?

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How to get press coverage as an artist

By in How To


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stack of magazines - information - Publication - Article - colorful

Press coverage is an important career milestone for any artist and can help build your profile.

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How to get your artwork recognised through Instagram

By in How To


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For artists, Instagram plays a big role in debuting new work and prompting business opportunities. Here’s how to use it to your advantage.

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How to dress for an art gallery viewing

By in Art And Culture, How To


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happy-elder-artist-presenting-her-painting-at-the-opening-private-dress

Do you struggle to decide what to wear to an art gallery or exhibition opening? If so, swot up on our handy dress-code tips at ArtWeb.

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The Basics of Gaining Gallery Representation

By in How To


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knapp-gallery-2010-by-michael-rafferty-west-of-the-equator-interruption-and-iris-diptych-at-the-knapp-gallery-regents-park

Are you a teenager or 20-something with dreams of global artistic stardom? Or maybe you’ve turned to a creative path later in life, and are trying to juggle the task of building up a selling and exhibiting profile with that…

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Tips for building up your contacts list as a professional artist

By in How To


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Warm toned portrait of successful female artisan using laptop in crafting workshop, copy space

It can be very easy, as an aspirant or current artist, to see the broader art world as arcane and impenetrable, in which those who possess the ‘gift of the gab’ all too often triumph over those with the most…

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Art & Culture: Freudian Slippers and Other Salable Art Products

By in Art And Culture


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freudian-slippers-photo-by-iidiotboxx

Yes, museum shops can be holding pens for the worst atrocities known to high art in the form of low culture; alas, they can also be great sources of inspiration for those of us working outside of the museum walls.…

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Artist advice – Building a professional image

By in How To


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artist-studio-with-paintings-on-the-wall-and-painting-materials-on-top-of-the-table

A couple of months ago we talked about how to ensure your artist brand is well defined, and how to find your marketing niche. Here we’re going to continue that ethos, and discuss how you can build on your professional…

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Branding, identity, and publicity – Supercharge your Art career

By in How To


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handwritten-branding-identity-core-values-what-does-my-art-represent-usp-philosophy-graphic-paper

Yes, branding is a bit of an icky word, but bear with us. When we talk about branding for artists, we’re not necessarily talking about logos or advertising (although these can come into it). We’re talking about the way you present…

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Promote your art: 5 Marketing tips

By in How To


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social-media-logo-on-colored-chalk-image-by-mkhmarketing-under-the-creative-commons

(Image by mkhmarketing under the Creative Commons license: mkhmarketing.wordpress.com) Marketing is an important skill for any artist or creative freelancer. Whatever your field, you need to make sure you’re reaching your potential clients and customers and letting the world know your…

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